With new niche products entering its core markets, the challenge was to take an international product and test launching it in the US without the standard national advertising and store promotion.
With a lean brand team and small agency team, we launched the product in one large metropolitan market, proving coverage to national sales through ecommerce. Mimicking the techniques used by new brand start-ups, we wsing social media influencers, event promotions and a single retailer partnership.
The product met its sales goals and extended beyond its initial retail partner.
This launch was completed with a small brand team and a small agency team. Both partners worked based on performance-based compensation and were funded by innovation funds in both companies.