CPG or FMCG companies face the greatest transition as they embrace digital marketing and a new way of working has to be embraced at the top of the organization. This toy manufacturer’s executive team needed a new model to manage campaigns.
We worked with the head of strategy and the US executive team to define a thought leadership presentation for their executive offsite.
Follow up sessions were created for individual divisions.
This was a small team of senior agency leaders with support from analytics and marketing technology professionals.