Many professional services firms are wrestling with how to truly make traction with digital transformation. It is not simply completing digital deliverables, but getting the team to embrace digital ways of working.
Recognizing there were a lot of local initiatives in each office and even regional initiatives across the network, we focused on linking up teams, providing measurable training and implementing tools to drive the desired behaviors.
The agency successfully maintained its digital subsidiaries and digital leadership talent. Full teams understood the importance of digital culture and tools, and why clients were looking for these behaviors in agency teams. We successfully changed IT and finance systems to allow for more agile and project-based delivery.
We pushed the agencies digital transformation with a small central team that leaned on extended teams in talent, finance, information systems and agency operations.