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This is a great example of how branded content, well executed, can grow bigger than a marketing campaign and generate real revenue back to the brand and agency.  Great work iris!Channel 4 to air Sony Ericsson mobile programme By Sara Kimberley, campaignlive.co.uk, 29 July 2010,...

Great little piece of PR work by one of our strategists.  It is a great campaign and innovative approach.  Well done Luis and the whole strategy team.Iris Digital tries no advertising conversation-only strategy by Daniel Farey-Jones, Brand Republic 26-Mar-09, 12:20 LONDON - Iris Digital...