OgilvyInteractive Tag

Mar 2009

Posted at 21:20h in Agency Structures

Interesting note in the press from the US about Ogilvy North America.  A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work?  At Ogilvy in...

Oct 2007

Posted at 10:48h in My Articles & Speeches

This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....