This is an interesting presentation by Giles from Ogilvy on social media that gives a good insight into how they are approaching integration and social media. The full video on his site looks at a case study from Lenovo on the Beijing Olympics which I...
It is funny how you consume media in the internet age. Some of us call it "information snacking," some call it "managing feeds." What is amazing is how we do still end up reading what we want to read and are able to keep up...
Interesting note in the press from the US about Ogilvy North America. A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work? At Ogilvy in...
Campaign today announced OgilvyOne has be awarded DM Agency of the Year for the first time in its history.It's a good thing and given how important digital marketing has been to the British Airways win, an indication of how important having a real interactive capability...
This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....
This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...
Blogging may have become a bit like start-ups in 1999 where everyone seems to have one and if anyone mentions the word it at a dinner party everyone rolls their eyes and runs for the bar. Is it narcissic verbosity? I couldn't disagree more and...
Everyone remembers their first real pitch at a new agency. At Ogilvy it was BP's Target Neutral. Amazing project, amazing creative and even more amazingly, it launched pretty close to what was proposed! For this project we did the brand mark, site design, online advertising and...
This is one piece that I got to dine out on -- even if I have to be honest and say I wasn't at Ogilvy when it was done. In fact in my first week back in London I went with the team to the...
