Mobile Archives - Altacircle

Mar 2014 Did Mobile Video Kill the TV Star? MWC 2014 Panel

Posted at 12:23h in Digital Living, My Articles & Speeches

Had the opportunity to speak at the Mobile Media Summit at Mobile World Congress event in Barcelona. It was a fun panel with some good questions from the audience. I wrote up a more glib review of it for JWT on our blog, below. Did Mobile Video...

Sep 2010 Stat Attack – Conversion on Selected Advertising

Posted at 19:03h in Interesting Work

Innovative media always tends to have higher click-through rates when it first launches. E-Mail and banners dropped from 2% to .02% response rates. Remember when a fax guaranteed being placed on a business person's desk? Maybe not, but regardless it isn't surprising, people are curious...

Mar 2007 The Benefits Of Mobile (and On-Line) Channels Aren’t Always Obvious To The Advertiser

Posted at 00:28h in Uncategorized

These are the STL blog notes from a talk I gave at the Telco 2.0 event in London: We kicked off the workshop with a presentation from the new customer group: the advertiser. John Baker, Managing Partner at Ogilvy Interactive, highlighted several of the factors...

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Mar 2014 Did Mobile Video Kill the TV Star? MWC 2014 Panel

Sep 2010 Stat Attack – Conversion on Selected Advertising

Mar 2007 The Benefits Of Mobile (and On-Line) Channels Aren’t Always Obvious To The Advertiser

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