I'm going to blog this just so I don't forget it. Commentary Developing a global digital strategy How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. October 2014 | byGail Horwood I joined J&J Consumer Companies about four years...
With digital technology there are lots of times when an idea is strong enough that it can be a real product extension, not just a piece of marketing. At JWT New York, the team has worked with Band-aid for years, and has a team that is...
Coming back to the US one of the biggest advertising things you notice is healthcare advertising -- whether it is on TV, in print or online.At JWT we have a big Healthcare practice and have just launched a first release set of websites for a...