Interactive Marketing Tag

Sorry for the delay in following up the post -- been on holiday chasing big waves off Vlieland and Terscheling. George calls out that the majority of the Japanese sites are actually over ranked because of spam links. Be interesting to investigate. But even with more people...

Came across an interesting page this morning: In the top 10 most linked to blogs, the top 8 are all Japanese. Bring on Google Translate and Babelfish, the conversation of the Internet is shifting from English. Unfortunately just as their is a difference between Translation and...

Great to see dynamic advertising getting more attention. Scott Karp on Publishing 2.0 has a set of great posts including one that covers David Kenny's profile in the New York Times. What I question is the need for offshore adaption work when we are talking about a...

If you ever questioned whether people use online tools in their financial services decisions, here is quite an impressive data point:  Financial Services are the biggest advertisers according to Neilsen NetRatings. While it is a pretty conclusive statistic at 39% of all impressions and twice the next...

Predominently working in anglo-saxon countries you can get lazy into thinking all of these anglo-american companies -- media companies, advertisers, producers -- are the only players in their industries.  For years the Internet was in English and the top 3 sites remain Google, Yahoo and MSN...

If you are targeting teens it isn't too much of a surprise to see 70% of spending going online.  But other clients are doing blanket statements about "no TV, no Print" -- only interactive marketing efforts.    Not tracking reach and frequency, but buzz and engagement. Nice to...

Jeffrey Rayport is a HBS professor and was a board member of Organic back in 1999-2000. He has been both active in the industry and influential. No question as he states here that there is a "Marketing Confidence Gap" as we call it Ogilvy -- basically...

Can't say that it is true -- but who knows?  Perhaps I'll be suprised.  Just because I couldn't resist the fact it was published by Mr. Steve Bowbrick.  The man who did Internet before people did Internet.  A definition of Widget: http://www.bowblog.com/archives/001851.html#trackback...

Creatives coming in to interview always talk about "their book" or "their portfolio" -- and can talk for 5 minutes or 5 hours on each piece.  They take pride and seeing as this is a big part of what we sell, they should.  I've always...