Interactive Marketing Tag

This is a video -- or rather an ad in fact -- that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration. What is more amazing is that...

This is an email George sent around the other day that is a classic collection of links cranked out as a "last thing before I run" e-mail. Amazing set of links around only one subject -- imaging. Not that I'd recommend missing the Porter on...

Throughout agencyland everyone is talking about what replaces the 30-second spot and standard print advertising to build awareness for brands, and for many marketers it is events and "experiential installations." While it is difficult to reach 2 million people with a festival, Innocent managed to get...

Richard Wheaton from Neo@Ogilvy here in London talks about heading to a world where "all media is served." It is a great idea and really highlights why we all must get our technical skills up to take advantage of it. My analogy is...

This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....

This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...