Today as ever brand marketers are wrestling with how much of their media spend to put online and are looking for case studies that allow them to "trust digital media" the way they do traditional media. All of the unique visitor metrics and total impressions...
One of my favourite topics is the increasing complexity of media planning and how it is moving towards a search model where it literally is no longer planned in campaigns. Basically the sophistication of what ad is served where gets so complicated it can only...
There were a couple of stories recently that remind me why we all have to understand Search. Search Marketing is Marketing 2.0 on steroids. It is not just the auction process or sponsored links or automated bid management, it is all of it and the fact...
There is always a little trepidation when you are asked to review a piece of work -- if the work is horrendous like a lot of it is, then you have to figure out how to tear it to shreds without completely pissing off an...
Just came across this speech from Clay Shirkey at the Web2.0Expo last year. It is a great piece of thinking -- entertaining, informative and thought provoking. Makes you want to get back out on the speech circuit! [blip.tv ?posts_id=1586471&dest=-1] The premise is straightforward -- we have a...
A friend Robin Grant is working on this campaign with his company with his comapny We Are Social.Can't wait to hear how social media impacts this is an on / off-line event. Sort of like a high-profile, main-stream, quasi-flash mob. The effect of doing something,...
Will it get indexed? Yes - Google never ceases to amaze. 20 minutes after creation ...
As more of the media we watch, read and enjoy becomes digital, more of the marketing community is taking up the digital mantel. Welcome. It is true that if the work is kept fairly straight-forward and the agency team have a good production partner they...
It is an interesting world out there and there is lots of noise about agencies growing and contracting. In the hopes of staying somewhat sane, I thought I'd try to track random stats I come across in a place where I can remember to come...
Just came across this article that was written back in 2000. We were a year into having set up in the UK and the dot com boom was still expanding, although Boo.com had collapsed. The amazing thing about this article to me is seeing how...
