google Tag

This piece was just published on the JWT Blog.  It is unfair to say Google has pulled creativity out of the busienss because their Art, Copy, Code program and Project Re:Brief are both excellent examples of adding creativity to the industry.  That said, ad words?...

This will be an interesting one to see, how Google's Wave application or platform is adopted. It is ambitious. On it's surface the screenshot makes it look like some form of new social network, and that is where it could be end up. But...