Digital Working Tag

Mar 2009

Posted at 21:20h in Agency Structures

Interesting note in the press from the US about Ogilvy North America.  A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work?  At Ogilvy in...

Dec 2007

Posted at 23:57h in Agency Structures

Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...