Interesting note in the press from the US about Ogilvy North America. A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work? At Ogilvy in...
After all of these years the "worldwide network" of Proximity will have a US office. It will also give Proximity's digital team a major boast which I'm sure the teams in London and elsewhere will look forward to as they try to develop more digital...
R/GA really may well be setting itself out as the agency for the new millenium. They do a lot of things differently -- a lot smart, some less obvious. Take the smart set. Here is a set of quotes from this AdWeek article that are really...
This is interesting. It seems like it was only yesterday that we were all talking about BBH having won Lynx' digital business. It was one of the big events like Glue almost winning 3's advertising. And it made digital veterans like Ian Tate question on...
Another digital agency is "integrated." Not uncommon in a downturn. By integrating agency units holding companies save on management costs (one MD, one CD), are able to maintain team size (two smaller teams become one bigger one) and consolidate overheads across more revenue. But do we think...
Matt Van Hoven over at AgencySpy gets to see a lot of agencies and definitely spends a lot of time thinking about them and writing about them. As much as you can't say it is high-brow journalism, it is entertaining. And can be insightful.Take this...
There has been lot's of discussion in the creative agency world about the impact of digital marketing and how agencies should respond. It appears every agency from advertising networks like BBH to traditional DM shops like OgilvyOne to creative hotshops have put "Digital at the...
Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...
This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....
