Feb 2009 Richard Jenkins + Donkey
Will it get indexed? Yes - Google never ceases to amaze. 20 minutes after creation ...
Advertising Tag
Feb 2009 Proximity Gets a US Office – and it’s digital
After all of these years the "worldwide network" of Proximity will have a US office. It will also give Proximity's digital team a major boast which I'm sure the teams in London and elsewhere will look forward to as they try to develop more digital...
May 2008 Great Digital Outdoor Inspiration
This is a video -- or rather an ad in fact -- that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration. What is more amazing is that...
Jan 2008 Video Walls & Experiential Marketing
Throughout agencyland everyone is talking about what replaces the 30-second spot and standard print advertising to build awareness for brands, and for many marketers it is events and "experiential installations." While it is difficult to reach 2 million people with a festival, Innocent managed to get...
Dec 2007 The End is Near (again)
Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...
Nov 2007 Measurable Digital Outdoor
Richard Wheaton from Neo@Ogilvy here in London talks about heading to a world where "all media is served." It is a great idea and really highlights why we all must get our technical skills up to take advantage of it. My analogy is...
Oct 2007 Watch out — Software developers are becoming admen, and admen are becoming engineers.
"All marketing will be digital sometime in the next 10 years" --Steve Ballmer, CEO Microsoft, BusinessWeek, Oct 2007 Great quote for people in our industry and one that I think everyone fundementally believes. It is interesting that in response to a threat to traditional software revenue, one...
Sep 2007 Ogilvy London Verge Event
This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...
Aug 2007 Dynamic Advertising
Great to see dynamic advertising getting more attention. Scott Karp on Publishing 2.0 has a set of great posts including one that covers David Kenny's profile in the New York Times. What I question is the need for offshore adaption work when we are talking about a...
Aug 2007 Article – Microsite Mania
Published: August 06, 2007 Microsite Mania - Stop the Madness! By John Baker More by this Author Contact Author It is official, all agencies are...