Advertising Tag

This is a video -- or rather an ad in fact -- that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration. What is more amazing is that...

Throughout agencyland everyone is talking about what replaces the 30-second spot and standard print advertising to build awareness for brands, and for many marketers it is events and "experiential installations." While it is difficult to reach 2 million people with a festival, Innocent managed to get...

Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...

Richard Wheaton from Neo@Ogilvy here in London talks about heading to a world where "all media is served." It is a great idea and really highlights why we all must get our technical skills up to take advantage of it. My analogy is...

This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...

Great to see dynamic advertising getting more attention. Scott Karp on Publishing 2.0 has a set of great posts including one that covers David Kenny's profile in the New York Times. What I question is the need for offshore adaption work when we are talking about a...