This piece was just published on the JWT Blog. It is unfair to say Google has pulled creativity out of the busienss because their Art, Copy, Code program and Project Re:Brief are both excellent examples of adding creativity to the industry. That said, ad words?...
This is a great debate that Brian Morrissey has picked up for the last story on the DigiDay Brands email or perhaps I shouid say "anchor position." I remember trying to launch Priceline in the UK in 1999 -- we bought every banner you could, make...
The big question is this a creative director's worst nightmare? Direct Marketing creatives have long been forced to consider results alongside aesthetics and concept in creating ads. Either people respond or they don't and it is usually anywhere between 3 days (for email) and 3 weeks...
One of my favourite topics is the increasing complexity of media planning and how it is moving towards a search model where it literally is no longer planned in campaigns. Basically the sophistication of what ad is served where gets so complicated it can only...
There were a couple of stories recently that remind me why we all have to understand Search. Search Marketing is Marketing 2.0 on steroids. It is not just the auction process or sponsored links or automated bid management, it is all of it and the fact...
There is always a little trepidation when you are asked to review a piece of work -- if the work is horrendous like a lot of it is, then you have to figure out how to tear it to shreds without completely pissing off an...
Just came across this speech from Clay Shirkey at the Web2.0Expo last year. It is a great piece of thinking -- entertaining, informative and thought provoking. Makes you want to get back out on the speech circuit! [blip.tv ?posts_id=1586471&dest=-1] The premise is straightforward -- we have a...
It is funny how you consume media in the internet age. Some of us call it "information snacking," some call it "managing feeds." What is amazing is how we do still end up reading what we want to read and are able to keep up...
Just watched an interesting presentation on augmented reality which must be the next big thing that we will all get to have lots of fun with in the next few years. For those of you who don't know it, the poster child is the GE...
A friend Robin Grant is working on this campaign with his company with his comapny We Are Social.Can't wait to hear how social media impacts this is an on / off-line event. Sort of like a high-profile, main-stream, quasi-flash mob. The effect of doing something,...
