Thinking

News and Points of View

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Seem funny?  Actually this is the post from migrating my blog to a self-hosted environment.  Watch out developers, getting serious.  Seems only fair that I should understand a bit about plugins,...

One of my favourite topics is the increasing complexity of media planning and how it is moving towards a search model where it literally is no longer planned in campaigns.  Basically the sophistication of what ad is served where gets so complicated it can only...

There were a couple of stories recently that remind me why we all have to understand Search. Search Marketing is Marketing 2.0 on steroids.  It is not just the auction process or sponsored links or automated bid management, it is all of it and the fact...

The latest announcements on the tech front are almost like watching a tennis game.  Just when you thought it was safe to forget about Technology for a day or two, it keeps coming. Start a week ago. Microsoft launches Bing -- a search engine that has...