It is great to see the number of campaigns out there asking us to upload videos, tell stories and work our creative muscles. Just as no one is surprised by a "buy one get one free" offer or the fact that brands use the "big...
There is a lot of talk of Digital Media these days. Urban trend spotters call out the growth of iPads and smart phones and Minority Report outdoor displays that great you by name. Newspaper owners and TV networks are in a panic about digital pennies...
Innovative media always tends to have higher click-through rates when it first launches. E-Mail and banners dropped from 2% to .02% response rates. Remember when a fax guaranteed being placed on a business person's desk? Maybe not, but regardless it isn't surprising, people are curious...
For the last few years we've been working with Coty across various brands, but most recently with Rimmel helping build awareness for their products in the US. "Get the London Look" is the international tag line, so we went out and found 10 active video...
The story of Yahoo is an amazing story of the Internet and how quickly it moves and how ruthless it really is. I had lunch with Lewis Gersh the other day and we talked about the big ones -- AOL, MySpace -- but also the...
Interesting to see this article on IPG's Media Lab. We've been pitching dynamic advertising and targeted communications for years. As Brian Monahan points out later in the article, it isn't the technology that holds up implementing these ideas, it is how Madison Avenue (and clients)...
In 2008 we did a classic 3 month push to launch Connect by Hertz, a new car club from Hertz. Like most entrepreneurial ventures it was fast and chaoitc but fun. We did the branding, site design, user experience and front-end application build. In August we...
This is a great example of how branded content, well executed, can grow bigger than a marketing campaign and generate real revenue back to the brand and agency. Great work iris!Channel 4 to air Sony Ericsson mobile programme By Sara Kimberley, campaignlive.co.uk, 29 July 2010,...
Looking for something to make you next big event or product launch memorable? Don't hire jugglers or Elvis impersonators, hire this guy.Amazing use of robotics as body enhancement prosthetics or near reality demonstrations. Or leave the works exposed and get amazement for the Di Vinci-like...
The fact that online media is served by ad servers makes all of the difference. With computers placing ads not only can they can be highly targeted, creative run sequentially, and a host of other tricks, but also the business behind the planning and buying changes. ...
