Thinking

News and Points of View

Interesting to see this article on IPG's Media Lab.  We've been pitching dynamic advertising and targeted communications for years.  As Brian Monahan points out later in the article, it isn't the technology that holds up implementing these ideas, it is how Madison Avenue (and clients)...

This is a great example of how branded content, well executed, can grow bigger than a marketing campaign and generate real revenue back to the brand and agency.  Great work iris!Channel 4 to air Sony Ericsson mobile programme By Sara Kimberley, campaignlive.co.uk, 29 July 2010,...

Looking for something to make you next big event or product launch memorable?  Don't hire jugglers or Elvis impersonators, hire this guy.Amazing use of robotics as body enhancement prosthetics or near reality demonstrations.  Or leave the works exposed and get amazement for the Di Vinci-like...

The fact that online media is served by ad servers makes all of the difference. With computers placing ads not only can they can be highly targeted, creative run sequentially, and a host of other tricks, but also the business behind the planning and buying changes. ...

iris unveils new regional management structure for Americas May 12th, 2010 iris has announced the introduction of a new regional management structure for the Americas, as it looks to strengthen its capability across North and South America. The team, led by iris’ joint global CEO, ...

It is amazing how the "agency of the future" articles continue to appear.  Mainstream ad agencies like Saatchi & Saatchi are doing spoofs of the last agency on earth, editorials appear in Campaign and Ad Age, and Forrester talks of the Great Race to the...