Thinking

News and Points of View

This case study grabbed my attention from Fast Company and then ClickZ.  The promotion is fairly common for a user-gernated competition to get people excited about recipes involving a specific product, but what is less amazing are the results. The Promotion 8 Month Campaign Paula Deen celebrity Food...

It is amazing how quickly time can speed up when you start a new job.  New people, new patterns, new ways of working all pile up to speed away weeks. So at anyrate here is the announcement on the jwt.com site. Very Exciting.   John Baker, President...

This is a great piece from MediaPost about the future of agencies, automation of services and what happens when all media is served.   I've written about this before when I was thinking What If All Media Is Served and in general how all agencies...

There is a lot of talk of Digital Media these days.  Urban trend spotters call out the growth of iPads and smart phones and Minority Report outdoor displays that great you by name.  Newspaper owners and TV networks are in a panic about digital pennies...

Innovative media always tends to have higher click-through rates when it first launches.  E-Mail and banners dropped from 2% to .02% response rates.  Remember when a fax guaranteed being placed on a business person's desk?  Maybe not, but regardless it isn't surprising, people are curious...