Thinking

News and Points of View

I've been listening to Cory Doctorow's podcast on the train and it is amazing how many ideas pop into your head when you hear a futurist and technologist -- or at least a good one -- speak.

Creative Process / Design Competitions

In a podcast today Cory talked about a game designer at IDEO that feels their is a failure in design competitions where a cash prize is held out for the "best idea."  The reality is by definition the best idea is generated because the best people are competing and holding back their ideas from one another. 
By structuring the competition in another way this can be avoided.  For example if there is an open community board that works to solve the problem and the prize is awarded based on participation and quality of the ideas and commentary which is all recorded, then people will be open to collaborating.

Use of Twitter for Idea Generation

The growth of Twitter has surprised plenty of people but it shouldn't.  It is simply the technology can be used so many ways that makes it so powerful.  From sharing banalities with friends, to being an easier way to blog, to idea generation.  Here is an obvious but solid Doctorow use:  Need a column idea for the Guardian?  Ask your twitter community and then re-tweet back the ideas that are the most interesting for a second level of comment.  The result, in 20 minutes really solid ideas are generated and vetted.

Application in Advertising and Digital Agencies

Idea generation in traditional agencies focuses on small sets of people iterating ideas in dark rooms.  In digital agencies the ideas tend to be more multidiscipline and include more brainstorms before documentation, but are still managed mostly without technology.  The big question is how can some of these ideas be applied without the "committee effect" that takes a nascent great idea for the horse, and turns it into a camel. 

This case study grabbed my attention from Fast Company and then ClickZ.  The promotion is fairly common for a user-gernated competition to get people excited about recipes involving a specific product, but what is less amazing are the results. The Promotion 8 Month Campaign Paula Deen celebrity Food...

It is amazing how quickly time can speed up when you start a new job.  New people, new patterns, new ways of working all pile up to speed away weeks. So at anyrate here is the announcement on the jwt.com site. Very Exciting.   John Baker, President...

This is a great piece from MediaPost about the future of agencies, automation of services and what happens when all media is served.   I've written about this before when I was thinking What If All Media Is Served and in general how all agencies...

There is a lot of talk of Digital Media these days.  Urban trend spotters call out the growth of iPads and smart phones and Minority Report outdoor displays that great you by name.  Newspaper owners and TV networks are in a panic about digital pennies...