Thinking

News and Points of View

Coming back to the US one of the biggest advertising things you notice is healthcare advertising -- whether it is on TV, in print or online.At JWT we have a big Healthcare practice and have just launched a first release set of websites for a...

For those member of my family that are still wrestling with what exactly digital advertising is, this is a good dose of our current thinking.  The panel session focused on measurement and the audience was mostly publishers so I talked to that, but also managed...

If you feel like giving up a whole 30 minutes and hear the agency perspective on the shift of advertising dollars from traditional to digital channels, here is yet another BIG chance! Panel was moderated by Dan Beltramo, CEO & Founder of Vizu and consisted...

The big question is this a creative director's worst nightmare? Direct Marketing creatives have long been forced to consider results alongside aesthetics and concept in creating ads.  Either people respond or they don't and it is usually anywhere between 3 days (for email) and 3 weeks...

Just listened to an interesting Guardian tech podcast about interactive fiction or online storytelling.Wired editor Frank Rose has written a book called The Art of Immersion.  Whether it is classics like the way Lost built such a convoluted story that fans were driven online to...