For all of the talk of technology reducing the need for business travel, planes seem pretty full these days. It is a true cliche to say that business is more global than ever and we're seeing it on our dotJWT team with people working on the...
So on Friday night, after 3 weeks+ of trial and error, research and failed attempts I finally was able to hack my Nook Color and turn it into a full Android tablet. Thank you Barnes & Noble for making a beautifully designed piece of hardware...
So here another brand gets into trouble trying to generate content from bloggers. In this case a set of food and mommy bloggers were asked to attend an underground restaurant run by George Duran, the celebrity chef but for the last course, a Marie Callender’s...
Remember the AT&T "You Will" campaign from the 90s? It is the one that everyone got upset about because AT&T expected us to send faxes from the beach.The ads also promised such radical things as getting directions from an in-car GPS, buying concert tickets from...
Coming back to the US one of the biggest advertising things you notice is healthcare advertising -- whether it is on TV, in print or online.At JWT we have a big Healthcare practice and have just launched a first release set of websites for a...
For those member of my family that are still wrestling with what exactly digital advertising is, this is a good dose of our current thinking. The panel session focused on measurement and the audience was mostly publishers so I talked to that, but also managed...
If you feel like giving up a whole 30 minutes and hear the agency perspective on the shift of advertising dollars from traditional to digital channels, here is yet another BIG chance! Panel was moderated by Dan Beltramo, CEO & Founder of Vizu and consisted...
Lots of people call out great videos on YouTube. The Keyboard Cat and Double Rainbow probably have as much unaided awareness as Coke Zero and this shouldn't be surprising, video works. TV advertising and millions of dollars of research has proven that over 50 years.My...
The big question is this a creative director's worst nightmare? Direct Marketing creatives have long been forced to consider results alongside aesthetics and concept in creating ads. Either people respond or they don't and it is usually anywhere between 3 days (for email) and 3 weeks...
Just listened to an interesting Guardian tech podcast about interactive fiction or online storytelling.Wired editor Frank Rose has written a book called The Art of Immersion. Whether it is classics like the way Lost built such a convoluted story that fans were driven online to...
