Just came back from WPP Stream 2012 and am in the process of writing it up for distribution inside JWT. How do you write up an unconference? Mark Read wrote it up this way for the Huffington Post. And in the piece he calls out some...
Today is Demo Day at TechStars in New York and David Tisch (@davetisch) is tweeting away about the companies he has pitching this year for VC money. At JWT NY we have a partnership with TechStars and the companies do a practice run for us and our...
Doing projects that are somewhat internal facing is always difficult in an agency. So much focus is on clients and the work we do for them -- as it should be -- that initiatives that can have significant impact on how an agency operates and...
With digital technology there are lots of times when an idea is strong enough that it can be a real product extension, not just a piece of marketing. At JWT New York, the team has worked with Band-aid for years, and has a team that is...
One of the topics we are constantly discussing is making advertising more authentic. A real POV, a big ideal, a non-manufactured reason for a brand or a company to talk sincerely to its customers. The same challenge is there for managers. If the digital...
This is a great debate that Brian Morrissey has picked up for the last story on the DigiDay Brands email or perhaps I shouid say "anchor position." I remember trying to launch Priceline in the UK in 1999 -- we bought every banner you could, make...
A year ago I published a post internally at JWT, and here on Altacircle, talking about why agencies need to learn software development. The argument was that all good digital marketing is software at the end of the day, and that as long as most...
Now that we're actually talking to our teams in the various regions about dotJWT, we are also starting to PR. Great to be back doing journalist meetings and being back in the press, of course. To me the best part about meeting with journalists -- and...
If you think of all of the types of civil dissent -- marches, protests, sit-ins, occupies -- this one is a new one for the mix. Given the mess of a piece of legislation going through Congress, it is great to see the tech and...
Lifestreams.I've just been reading an article in the WSJ about David Gelernter, a professor at Yale that published a book called "Mirror Worlds" in 1991. In it he talks about lifecasting, which is effectively what happens when a series of objects are organized according to...
