Thinking

News and Points of View

Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world. If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack...

  I'm going to blog this just so I don't forget it.         Commentary Developing a global digital strategy How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. October 2014 | byGail Horwood I joined J&J Consumer Companies about four years...

This piece was just published on the JWT Blog.  It is unfair to say Google has pulled creativity out of the busienss because their Art, Copy, Code program and Project Re:Brief are both excellent examples of adding creativity to the industry.  That said, ad words?...