If you are targeting teens it isn't too much of a surprise to see 70% of spending going online. But other clients are doing blanket statements about "no TV, no Print" -- only interactive marketing efforts. Not tracking reach and frequency, but buzz and engagement. Nice to...
Clearly we have to hope so. It shouldn't be that Google is the only success story in the online media game....
Can't say that it is true -- but who knows? Perhaps I'll be suprised. Just because I couldn't resist the fact it was published by Mr. Steve Bowbrick. The man who did Internet before people did Internet. A definition of Widget: http://www.bowblog.com/archives/001851.html#trackback...
Isn't WordPress simply amazing. And so the excuses start to dissipate. Now I just need to get a few 10 years of random history and a bit of personal fun up here and it should all be quite something in no time. Or not....
Everyone remembers their first real pitch at a new agency. At Ogilvy it was BP's Target Neutral. Amazing project, amazing creative and even more amazingly, it launched pretty close to what was proposed! For this project we did the brand mark, site design, online advertising and...
These are the STL blog notes from a talk I gave at the Telco 2.0 event in London: We kicked off the workshop with a presentation from the new customer group: the advertiser. John Baker, Managing Partner at Ogilvy Interactive, highlighted several of the factors...
Creatives coming in to interview always talk about "their book" or "their portfolio" -- and can talk for 5 minutes or 5 hours on each piece. They take pride and seeing as this is a big part of what we sell, they should. I've always...
Merry Christmas! Funny momment to start a blog but working on a project for my Dad, The FEB Log, I've come across a great blogging tool with WordPress and have finally discovered inspiration. The question will be whether this becomes a great external brain, semi-public repository of...
This is one piece that I got to dine out on -- even if I have to be honest and say I wasn't at Ogilvy when it was done. In fact in my first week back in London I went with the team to the...
Royal Mail appoints Proximity London to handle all its interactive marketing Source: nma.co.uk | Published: 11 July 2003 07:45 Royal Mail is consolidating all its interactive activity through a single agency as it works to transform its business. Proximity London has been appointed as Royal Mail's sole...
