Thinking
News and Points of View
Sep 2007 Ogilvy London Verge Event
This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...
Sep 2007 A Note on Blogging
Blogging may have become a bit like start-ups in 1999 where everyone seems to have one and if anyone mentions the word it at a dinner party everyone rolls their eyes and runs for the bar. Is it narcissic verbosity? I couldn't disagree more and...
Aug 2007 Advertising v Interactive Advertising
It is a common theme in the traditional advertising world, and direct marketing world, and sales promotion world that creatives come in sets of two. Art Director and copywriter. They work as a team, are hired as a team and even move agencies...
Aug 2007 Anglo-centric Blog List
Sorry for the delay in following up the post -- been on holiday chasing big waves off Vlieland and Terscheling. George calls out that the majority of the Japanese sites are actually over ranked because of spam links. Be interesting to investigate. But even with more people...
Aug 2007 Internationalisation of the Web, part II
Came across an interesting page this morning: In the top 10 most linked to blogs, the top 8 are all Japanese. Bring on Google Translate and Babelfish, the conversation of the Internet is shifting from English. Unfortunately just as their is a difference between Translation and...
Aug 2007 Dynamic Advertising
Great to see dynamic advertising getting more attention. Scott Karp on Publishing 2.0 has a set of great posts including one that covers David Kenny's profile in the New York Times. What I question is the need for offshore adaption work when we are talking about a...
Aug 2007 Article – Microsite Mania
Published: August 06, 2007 Microsite Mania - Stop the Madness! By John Baker More by this Author Contact Author It is official, all agencies are...
Aug 2007 Financial Services Advertising Online
If you ever questioned whether people use online tools in their financial services decisions, here is quite an impressive data point: Financial Services are the biggest advertisers according to Neilsen NetRatings. While it is a pretty conclusive statistic at 39% of all impressions and twice the next...
Aug 2007 Internationalisation of the Web
Predominently working in anglo-saxon countries you can get lazy into thinking all of these anglo-american companies -- media companies, advertisers, producers -- are the only players in their industries. For years the Internet was in English and the top 3 sites remain Google, Yahoo and MSN...