Blogging may have become a bit like start-ups in 1999 where everyone seems to have one and if anyone mentions the word it at a dinner party everyone rolls their eyes and runs for the bar. Is it narcissic verbosity? I couldn't disagree more and...
It is a common theme in the traditional advertising world, and direct marketing world, and sales promotion world that creatives come in sets of two. Art Director and copywriter. They work as a team, are hired as a team and even move agencies...
Sorry for the delay in following up the post -- been on holiday chasing big waves off Vlieland and Terscheling. George calls out that the majority of the Japanese sites are actually over ranked because of spam links. Be interesting to investigate. But even with more people...
Came across an interesting page this morning: In the top 10 most linked to blogs, the top 8 are all Japanese. Bring on Google Translate and Babelfish, the conversation of the Internet is shifting from English. Unfortunately just as their is a difference between Translation and...
Great to see dynamic advertising getting more attention. Scott Karp on Publishing 2.0 has a set of great posts including one that covers David Kenny's profile in the New York Times. What I question is the need for offshore adaption work when we are talking about a...
Published: August 06, 2007 Microsite Mania - Stop the Madness! By John Baker More by this Author Contact Author It is official, all agencies are...
If you ever questioned whether people use online tools in their financial services decisions, here is quite an impressive data point: Financial Services are the biggest advertisers according to Neilsen NetRatings. While it is a pretty conclusive statistic at 39% of all impressions and twice the next...
Predominently working in anglo-saxon countries you can get lazy into thinking all of these anglo-american companies -- media companies, advertisers, producers -- are the only players in their industries. For years the Internet was in English and the top 3 sites remain Google, Yahoo and MSN...
If you are targeting teens it isn't too much of a surprise to see 70% of spending going online. But other clients are doing blanket statements about "no TV, no Print" -- only interactive marketing efforts. Not tracking reach and frequency, but buzz and engagement. Nice to...
Clearly we have to hope so. It shouldn't be that Google is the only success story in the online media game....
