Thinking

News and Points of View

Campaign today announced OgilvyOne has be awarded DM Agency of the Year for the first time in its history.It's a good thing and given how important digital marketing has been to the British Airways win, an indication of how important having a real interactive capability...

Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...

Richard Wheaton from Neo@Ogilvy here in London talks about heading to a world where "all media is served." It is a great idea and really highlights why we all must get our technical skills up to take advantage of it. My analogy is...

This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....

This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...

Blogging may have become a bit like start-ups in 1999 where everyone seems to have one and if anyone mentions the word it at a dinner party everyone rolls their eyes and runs for the bar. Is it narcissic verbosity?  I couldn't disagree more and...