Throughout agencyland everyone is talking about what replaces the 30-second spot and standard print advertising to build awareness for brands, and for many marketers it is events and "experiential installations." While it is difficult to reach 2 million people with a festival, Innocent managed to get...
I've always been impressed by the information that Dave Balter and the team at BzzAgent share through their BeeLog. It makes sense -- no confidentiality is broken and it allows people that are evaluating the company (clients, potential employees, partners) to educate themselves about their business...
They say blogs are all about the blogger -- and in fact sometimes it is true.Teams been talked to, clients notified, internal announcements made and the press release sent out. And of course George got it out on his blog, as you'd...
Since it is now all about Iris, I thought I'd pull out some background on the place. High growth, good work, people focused, independent and ambitious. It is a nice mix. Agency of the Year 2007: Direct Agency of the Year - Best of...
Campaign today announced OgilvyOne has be awarded DM Agency of the Year for the first time in its history.It's a good thing and given how important digital marketing has been to the British Airways win, an indication of how important having a real interactive capability...
Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...
It is hard not to intrinsically believe our entertainment will come across the web before too long -- everyone is moving there from the BBC to ABC to Al Gore with Current TV. The question everyone asks is will it be any good? As much...
Richard Wheaton from Neo@Ogilvy here in London talks about heading to a world where "all media is served." It is a great idea and really highlights why we all must get our technical skills up to take advantage of it. My analogy is...
This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....
"All marketing will be digital sometime in the next 10 years" --Steve Ballmer, CEO Microsoft, BusinessWeek, Oct 2007 Great quote for people in our industry and one that I think everyone fundementally believes. It is interesting that in response to a threat to traditional software revenue, one...
