Matt Van Hoven over at AgencySpy gets to see a lot of agencies and definitely spends a lot of time thinking about them and writing about them. As much as you can't say it is high-brow journalism, it is entertaining. And can be insightful.Take this...
As more of the media we watch, read and enjoy becomes digital, more of the marketing community is taking up the digital mantel. Welcome. It is true that if the work is kept fairly straight-forward and the agency team have a good production partner they...
There has been lot's of discussion in the creative agency world about the impact of digital marketing and how agencies should respond. It appears every agency from advertising networks like BBH to traditional DM shops like OgilvyOne to creative hotshops have put "Digital at the...
It is an interesting world out there and there is lots of noise about agencies growing and contracting. In the hopes of staying somewhat sane, I thought I'd try to track random stats I come across in a place where I can remember to come...
Just came across this article that was written back in 2000. We were a year into having set up in the UK and the dot com boom was still expanding, although Boo.com had collapsed. The amazing thing about this article to me is seeing how...
This is a video -- or rather an ad in fact -- that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration. What is more amazing is that...
They say blogs are written for the blogger -- I know I'm working too much and neglecting my blog when all I have is "ego posts." That said, if you get an ego moment might as well share it. Marketing Direct...
This is an email George sent around the other day that is a classic collection of links cranked out as a "last thing before I run" e-mail. Amazing set of links around only one subject -- imaging. Not that I'd recommend missing the Porter on...
In classic fashion in the first week you start a new job, there is a pitch. Can't say it was a wholly digital pitch but it was more then digital in parts. And we won which is always great. It was also a case of seeing the power...
For some time now people have asked if people will get overwealmed by their e-mail. Personal messages, work documents, shopping confirmation, newsletters, promotions -- they all are coming to a single mailbox and leaving us all glued to our inboxes trying desperately to manage...
