Thinking

News and Points of View

There has been lot's of discussion in the creative agency world about the impact of digital marketing and how agencies should respond.  It appears every agency from advertising networks like BBH to traditional DM shops like OgilvyOne to creative hotshops have put "Digital at the...

It is an interesting world out there and there is lots of noise about agencies growing and contracting.  In the hopes of staying somewhat sane, I thought I'd try to track random stats I come across in a place where I can remember to come...

Just came across this article that was written back in 2000.  We were a year into having set up in the UK and the dot com boom was still expanding, although Boo.com had collapsed.  The amazing thing about this article to me is seeing how...

This is a video -- or rather an ad in fact -- that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration. What is more amazing is that...

They say blogs are written for the blogger -- I know I'm working too much and neglecting my blog when all I have is "ego posts." That said, if you get an ego moment might as well share it. Marketing Direct...

This is an email George sent around the other day that is a classic collection of links cranked out as a "last thing before I run" e-mail. Amazing set of links around only one subject -- imaging. Not that I'd recommend missing the Porter on...

In classic fashion in the first week you start a new job, there is a pitch. Can't say it was a wholly digital pitch but it was more then digital in parts. And we won which is always great. It was also a case of seeing the power...

Throughout agencyland everyone is talking about what replaces the 30-second spot and standard print advertising to build awareness for brands, and for many marketers it is events and "experiential installations." While it is difficult to reach 2 million people with a festival, Innocent managed to get...