Thinking
News and Points of View
Jun 2009 Volley Return – XBox 360 Project Natal
The latest announcements on the tech front are almost like watching a tennis game. Just when you thought it was safe to forget about Technology for a day or two, it keeps coming. Start a week ago. Microsoft launches Bing -- a search engine that has...
May 2009 Google Wave – That is Innovation
This will be an interesting one to see, how Google's Wave application or platform is adopted. It is ambitious. On it's surface the screenshot makes it look like some form of new social network, and that is where it could be end up. But...
May 2009 Milk & More Goes Live
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May 2009 Cognitive Surplus and Looking for the Mouse — Clay Shirkey
Just came across this speech from Clay Shirkey at the Web2.0Expo last year. It is a great piece of thinking -- entertaining, informative and thought provoking. Makes you want to get back out on the speech circuit! [blip.tv ?posts_id=1586471&dest=-1] The premise is straightforward -- we have a...
Apr 2009 Current New Agency Thinking in Advertising
It is funny how you consume media in the internet age. Some of us call it "information snacking," some call it "managing feeds." What is amazing is how we do still end up reading what we want to read and are able to keep up...
Apr 2009 Power of Good Production Values
Just watched an interesting presentation on augmented reality which must be the next big thing that we will all get to have lots of fun with in the next few years. For those of you who don't know it, the poster child is the GE...
Mar 2009 Earth Hour – Still Time to Take Part
A friend Robin Grant is working on this campaign with his company with his comapny We Are Social.Can't wait to hear how social media impacts this is an on / off-line event. Sort of like a high-profile, main-stream, quasi-flash mob. The effect of doing something,...
Mar 2009 iris PR – Social Marketing Case
Great little piece of PR work by one of our strategists. It is a great campaign and innovative approach. Well done Luis and the whole strategy team.Iris Digital tries no advertising conversation-only strategy by Daniel Farey-Jones, Brand Republic 26-Mar-09, 12:20 LONDON - Iris Digital...
Mar 2009 Ogilvy NA Appoints Discipline Specific MDs
Interesting note in the press from the US about Ogilvy North America. A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work? At Ogilvy in...