Thinking

News and Points of View

Just watched an interesting presentation on augmented reality which must be the next big thing that we will all get to have lots of fun with in the next few years.  For those of you who don't know it, the poster child is the GE...

A friend Robin Grant is working on this campaign with his company with his comapny We Are Social.Can't wait to hear how social media impacts this is an on / off-line event.  Sort of like a high-profile, main-stream, quasi-flash mob.  The effect of doing something,...

Great little piece of PR work by one of our strategists.  It is a great campaign and innovative approach.  Well done Luis and the whole strategy team.Iris Digital tries no advertising conversation-only strategy by Daniel Farey-Jones, Brand Republic 26-Mar-09, 12:20 LONDON - Iris Digital...

Interesting note in the press from the US about Ogilvy North America.  A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work?  At Ogilvy in...

R/GA really may well be setting itself out as the agency for the new millenium.  They do a lot of things differently -- a lot smart, some less obvious. Take the smart set.  Here is a set of quotes from this AdWeek article that are really...