Uncategorized

Aug 2007

Posted at 17:35h in Uncategorized

Great to see dynamic advertising getting more attention. Scott Karp on Publishing 2.0 has a set of great posts including one that covers David Kenny's profile in the New York Times. What I question is the need for offshore adaption work when we are talking about a...

Aug 2007

Posted at 16:09h in Uncategorized

If you ever questioned whether people use online tools in their financial services decisions, here is quite an impressive data point:  Financial Services are the biggest advertisers according to Neilsen NetRatings. While it is a pretty conclusive statistic at 39% of all impressions and twice the next...

Aug 2007

Posted at 20:09h in Uncategorized

Predominently working in anglo-saxon countries you can get lazy into thinking all of these anglo-american companies -- media companies, advertisers, producers -- are the only players in their industries.  For years the Internet was in English and the top 3 sites remain Google, Yahoo and MSN...

Jul 2007

Posted at 19:49h in Uncategorized

If you are targeting teens it isn't too much of a surprise to see 70% of spending going online.  But other clients are doing blanket statements about "no TV, no Print" -- only interactive marketing efforts.    Not tracking reach and frequency, but buzz and engagement. Nice to...

Jul 2007

Posted at 21:59h in Uncategorized

Can't say that it is true -- but who knows?  Perhaps I'll be suprised.  Just because I couldn't resist the fact it was published by Mr. Steve Bowbrick.  The man who did Internet before people did Internet.  A definition of Widget: http://www.bowblog.com/archives/001851.html#trackback...