For the past 15 months, Altacircle has been working with LCR Capital Partners improving lead generation and digital marketing. We've learned a lot about the investment immigration business and realized how much opportunity there is for digital marketing to make a big difference. We also realized...
Keith Cook, who was former VP, Global Digital Marketing with Chubb Insurance and part of the Altacircle team for part of 2019, has taken a full time position at SkillSurvey as CMO. Keith will bring a strong understanding of digital technology and how it supports...
Software has always promised to drive organizational change. And most of the time it fails because human behavior is the achilles heal of digital transformation. For SMEs, HubSpot delivers on addressing human behavior first. It makes a bold promise to track all of a sales team's...
The fact that online media is served by ad servers makes all of the difference. With computers placing ads not only can they can be highly targeted, creative run sequentially, and a host of other tricks, but also the business behind the planning and buying changes. ...
This is an interesting presentation by Giles from Ogilvy on social media that gives a good insight into how they are approaching integration and social media. The full video on his site looks at a case study from Lenovo on the Beijing Olympics which I...
Is this a great piece of technology that really could change the game -- if it can be made practical? Or as CES closes and everyone waits for Apples big release, are the rumours just building to get us all engaged. Recombu does a nice piece...
A small step into the work of ecommerce affiliate fun that you just can't do on wordpress.com. And a quick collection of interesting books. I can see this will have to make it's way to a library page when I get the time. For now...
There were a couple of stories recently that remind me why we all have to understand Search. Search Marketing is Marketing 2.0 on steroids. It is not just the auction process or sponsored links or automated bid management, it is all of it and the fact...
A friend Robin Grant is working on this campaign with his company with his comapny We Are Social.Can't wait to hear how social media impacts this is an on / off-line event. Sort of like a high-profile, main-stream, quasi-flash mob. The effect of doing something,...
This is interesting. It seems like it was only yesterday that we were all talking about BBH having won Lynx' digital business. It was one of the big events like Glue almost winning 3's advertising. And it made digital veterans like Ian Tate question on...