Hard to believe it was over 2 years ago that we pitched the KITKAT Global Social work and everything that has followed. From "Break from Gravity" to "Android KitKat" to this piece here. Really shows what having the right team and the right approach can do with the...
Doing projects that are somewhat internal facing is always difficult in an agency. So much focus is on clients and the work we do for them -- as it should be -- that initiatives that can have significant impact on how an agency operates and...
With digital technology there are lots of times when an idea is strong enough that it can be a real product extension, not just a piece of marketing. At JWT New York, the team has worked with Band-aid for years, and has a team that is...
Coming back to the US one of the biggest advertising things you notice is healthcare advertising -- whether it is on TV, in print or online.At JWT we have a big Healthcare practice and have just launched a first release set of websites for a...
In 2008 we did a classic 3 month push to launch Connect by Hertz, a new car club from Hertz. Like most entrepreneurial ventures it was fast and chaoitc but fun. We did the branding, site design, user experience and front-end application build. In August we...
There are times when you really have to be impressed with the power of social media. Take a simple idea -- like a competition based on voting to allow a chocolate bar company choose a set of pictures for its next years packaging -- and what...
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Everyone remembers their first real pitch at a new agency. At Ogilvy it was BP's Target Neutral. Amazing project, amazing creative and even more amazingly, it launched pretty close to what was proposed! For this project we did the brand mark, site design, online advertising and...
Press Release: ORGANIC LAUNCHES NEXT GENERATION OF BT.COM ORGANIC LAUNCHES NEXT GENERATION OF BT.COM Release Date: 15 September 2000 bt.com offers greater functionality and personalisation to help customers find their way on-line London, 15 September 2000 -- Organic, Inc. (Nasdaq: OGNC) today announced its completion of the first stage of a...
