Found an old speech I gave in Berlin 2007. It was the first time I wrote out a presentation and learned it word for word, instead of preparing a set of notes and talking to them. What is funny is how much the message is still...
As much fun as it is to talk about moving big brnad dollars to digital channels, I think the real proof is when we do it. There has been great examples on Macy'szyrtec and J&J's Zyrtec but we still don't have the big digital campaign that goes...
Just completed a panel moderating how to sell in new platforms and analytics packages to big marketing organizations. Great session, good comments and questions from the audience. Of course the biggest question? When do we stop putting all of our money into traditional TV, print and...
Had the opportunity to speak at the Mobile Media Summit at Mobile World Congress event in Barcelona. It was a fun panel with some good questions from the audience. I wrote up a more glib review of it for JWT on our blog, below. Did Mobile Video...
Thanks to Sarah Ezrin at Cheetah Mail for the invite to be on a panel for Direct Marketing Club of NY during Social Media Week on February 8 at Pace University.We'll have 50 minutes in a panel to talk War Stories. Looking forward to it.Street...
Marketing Code: Why Agencies Need to Learn Software Development The world’s fixation with technology isn’t new. CES is has grown so big people need Segways to get to their keynotes, Intel has posted the highest revenue in it’s 42 year history and according to Gartner worldwide IT...
There is always a little trepidation when you are asked to review a piece of work -- if the work is horrendous like a lot of it is, then you have to figure out how to tear it to shreds without completely pissing off an...
This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....
Published: August 06, 2007 Microsite Mania - Stop the Madness! By John Baker More by this Author Contact Author It is official, all agencies are...