Remember the AT&T "You Will" campaign from the 90s? It is the one that everyone got upset about because AT&T expected us to send faxes from the beach.The ads also promised such radical things as getting directions from an in-car GPS, buying concert tickets from...
Just listened to an interesting Guardian tech podcast about interactive fiction or online storytelling.Wired editor Frank Rose has written a book called The Art of Immersion. Whether it is classics like the way Lost built such a convoluted story that fans were driven online to...
This case study grabbed my attention from Fast Company and then ClickZ. The promotion is fairly common for a user-gernated competition to get people excited about recipes involving a specific product, but what is less amazing are the results. The Promotion 8 Month Campaign Paula Deen celebrity Food...
It is great to see the number of campaigns out there asking us to upload videos, tell stories and work our creative muscles. Just as no one is surprised by a "buy one get one free" offer or the fact that brands use the "big...
Innovative media always tends to have higher click-through rates when it first launches. E-Mail and banners dropped from 2% to .02% response rates. Remember when a fax guaranteed being placed on a business person's desk? Maybe not, but regardless it isn't surprising, people are curious...
The story of Yahoo is an amazing story of the Internet and how quickly it moves and how ruthless it really is. I had lunch with Lewis Gersh the other day and we talked about the big ones -- AOL, MySpace -- but also the...
This is a great example of how branded content, well executed, can grow bigger than a marketing campaign and generate real revenue back to the brand and agency. Great work iris!Channel 4 to air Sony Ericsson mobile programme By Sara Kimberley, campaignlive.co.uk, 29 July 2010,...
Today as ever brand marketers are wrestling with how much of their media spend to put online and are looking for case studies that allow them to "trust digital media" the way they do traditional media. All of the unique visitor metrics and total impressions...
