Doing projects that are somewhat internal facing is always difficult in an agency. So much focus is on clients and the work we do for them -- as it should be -- that initiatives that can have significant impact on how an agency operates and...
Now that we're actually talking to our teams in the various regions about dotJWT, we are also starting to PR. Great to be back doing journalist meetings and being back in the press, of course. To me the best part about meeting with journalists -- and...
For those member of my family that are still wrestling with what exactly digital advertising is, this is a good dose of our current thinking. The panel session focused on measurement and the audience was mostly publishers so I talked to that, but also managed...
If you feel like giving up a whole 30 minutes and hear the agency perspective on the shift of advertising dollars from traditional to digital channels, here is yet another BIG chance! Panel was moderated by Dan Beltramo, CEO & Founder of Vizu and consisted...
Great agencies win alike? Just got a MediaPost email and noticed I recognized two agencies listed. Revenue cures all ills. Well done to all of the teams!...
It is amazing how quickly time can speed up when you start a new job. New people, new patterns, new ways of working all pile up to speed away weeks. So at anyrate here is the announcement on the jwt.com site. Very Exciting. John Baker, President...
For the last few years we've been working with Coty across various brands, but most recently with Rimmel helping build awareness for their products in the US. "Get the London Look" is the international tag line, so we went out and found 10 active video...
iris unveils new regional management structure for Americas May 12th, 2010 iris has announced the introduction of a new regional management structure for the Americas, as it looks to strengthen its capability across North and South America. The team, led by iris’ joint global CEO, ...
Great little piece of PR work by one of our strategists. It is a great campaign and innovative approach. Well done Luis and the whole strategy team.Iris Digital tries no advertising conversation-only strategy by Daniel Farey-Jones, Brand Republic 26-Mar-09, 12:20 LONDON - Iris Digital...
Was asked to write a piece for Revolution - which has always been one of my favorite interactive industry magazines. Ironically the article isn't available online, so I've put up images of the scans below and pulled out my piece. Great to get iris...
