Digital Working

Today is Demo Day at TechStars in New York and David Tisch (@davetisch) is tweeting away about the companies he has pitching this year for VC money. At JWT NY we have a partnership with TechStars and the companies do a practice run for us and our...

This is a great debate that Brian Morrissey has picked up for the last story on the DigiDay Brands email or perhaps I shouid say "anchor position." I remember trying to launch Priceline in the UK in 1999 -- we bought every banner you could, make...

For all of the talk of technology reducing the need for business travel, planes seem pretty full these days. It is a true cliche to say that business is more global than ever and we're seeing it on our dotJWT team with people working on the...

The big question is this a creative director's worst nightmare? Direct Marketing creatives have long been forced to consider results alongside aesthetics and concept in creating ads.  Either people respond or they don't and it is usually anywhere between 3 days (for email) and 3 weeks...