Digital Working

After 9 years with WPP, I'm happy to let everyone know I'm leaving Mirum. It is only when you stop taking the train into NYC, or a car to JFK, that you realize how much time and energy you spend working. That said, Mirum has been...

[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...

There have been a number of articles post-election that look at how the tech industry and the internet pioneers are reacting to the upset. Re/code reported from tech entrepreneurs talking in anguish from the WebSummit stage in Portugal, the New York Times picked it up...

Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world. If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack...

  I'm going to blog this just so I don't forget it.         Commentary Developing a global digital strategy How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. October 2014 | byGail Horwood I joined J&J Consumer Companies about four years...