For the past 15 months, Altacircle has been working with LCR Capital Partners improving lead generation and digital marketing. We've learned a lot about the investment immigration business and realized how much opportunity there is for digital marketing to make a big difference. We also realized...
I've had the good luck to be working with LCR for about 4-5 months now and love working with a sharp, small team that knows how to get things done. Every big corporate team I've worked with in the last 5 years has stated they want...
After 9 years with WPP, I'm happy to let everyone know I'm leaving Mirum. It is only when you stop taking the train into NYC, or a car to JFK, that you realize how much time and energy you spend working. That said, Mirum has been...
If it sounds cliche, it probably is. Ironically "the agency of the future" is exactly what our clients are asking for and even using it as the name of the initiative or RFP as they look for new approaches to marketing. At Mirum we've been working...
[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...
Found an old speech I gave in Berlin 2007. It was the first time I wrote out a presentation and learned it word for word, instead of preparing a set of notes and talking to them. What is funny is how much the message is still...
Had the good luck to go to CES this year. Like two years ago it is a big, big show, but I think I like it more after this trip. Not so much for the booths--although walking the floor with a good friend in from...
There have been a number of articles post-election that look at how the tech industry and the internet pioneers are reacting to the upset. Re/code reported from tech entrepreneurs talking in anguish from the WebSummit stage in Portugal, the New York Times picked it up...
It is a great time to be alive if you love technology. In fact it is a great time to be alive even if you don't love technology because the folks that do love it keep pushing the envelope which means the early and late...
Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world. If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack...