Agency Work

Coming back to the US one of the biggest advertising things you notice is healthcare advertising -- whether it is on TV, in print or online.At JWT we have a big Healthcare practice and have just launched a first release set of websites for a...

For those member of my family that are still wrestling with what exactly digital advertising is, this is a good dose of our current thinking.  The panel session focused on measurement and the audience was mostly publishers so I talked to that, but also managed...

If you feel like giving up a whole 30 minutes and hear the agency perspective on the shift of advertising dollars from traditional to digital channels, here is yet another BIG chance! Panel was moderated by Dan Beltramo, CEO & Founder of Vizu and consisted...

This is a great example of how branded content, well executed, can grow bigger than a marketing campaign and generate real revenue back to the brand and agency.  Great work iris!Channel 4 to air Sony Ericsson mobile programme By Sara Kimberley, campaignlive.co.uk, 29 July 2010,...