For the past 15 months, Altacircle has been working with LCR Capital Partners improving lead generation and digital marketing. We've learned a lot about the investment immigration business and realized how much opportunity there is for digital marketing to make a big difference. We also realized...
I've had the good luck to be working with LCR for about 4-5 months now and love working with a sharp, small team that knows how to get things done. Every big corporate team I've worked with in the last 5 years has stated they want...
[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...
It is amazing to see 3 years of work summarized into a 1/2 page case study by a great analyst. Undoubtably one of the easier research interviews I've done in a while -- speaking directly to what we did, how we ran the workshops, and how we managed...
Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world. If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack...
Interesting to see a new corollary to the client Team approach, it is WPP product Alliance. Supply-side meets Demand-side. Since we truly can create teams across agencies when clients need them, so why not package them up that way? WPP, the world’s largest communications services group,...
Hard to believe it was over 2 years ago that we pitched the KITKAT Global Social work and everything that has followed. From "Break from Gravity" to "Android KitKat" to this piece here. Really shows what having the right team and the right approach can do with the...
As much fun as it is to talk about moving big brnad dollars to digital channels, I think the real proof is when we do it. There has been great examples on Macy'szyrtec and J&J's Zyrtec but we still don't have the big digital campaign that goes...
Just completed a panel moderating how to sell in new platforms and analytics packages to big marketing organizations. Great session, good comments and questions from the audience. Of course the biggest question? When do we stop putting all of our money into traditional TV, print and...
This is a great piece from Wieden & Kennedy blog called Why We are not Hiring Creative Technologists. The writer is @IgorClark. The main point is that if you are going to be in the business of making or designing software, you need to have technical...