Agency Work

[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...

Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world. If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack...

Today is Demo Day at TechStars in New York and David Tisch (@davetisch) is tweeting away about the companies he has pitching this year for VC money. At JWT NY we have a partnership with TechStars and the companies do a practice run for us and our...