Agency Structures

There has been lot's of discussion in the creative agency world about the impact of digital marketing and how agencies should respond.  It appears every agency from advertising networks like BBH to traditional DM shops like OgilvyOne to creative hotshops have put "Digital at the...

It is an interesting world out there and there is lots of noise about agencies growing and contracting.  In the hopes of staying somewhat sane, I thought I'd try to track random stats I come across in a place where I can remember to come...

Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...