Agency Structures

This is a great piece from MediaPost about the future of agencies, automation of services and what happens when all media is served.   I've written about this before when I was thinking What If All Media Is Served and in general how all agencies...

It is amazing how the "agency of the future" articles continue to appear.  Mainstream ad agencies like Saatchi & Saatchi are doing spoofs of the last agency on earth, editorials appear in Campaign and Ad Age, and Forrester talks of the Great Race to the...

Interesting note in the press from the US about Ogilvy North America.  A lot of bigger agencies have been experimenting with mixing up teams, de-accentuating or eliminating P&Ls, and cross-training up people so they can deliver integrated solutions. The question is does it work?  At Ogilvy in...