Author: John Baker

The fact that online media is served by ad servers makes all of the difference. With computers placing ads not only can they can be highly targeted, creative run sequentially, and a host of other tricks, but also the business behind the planning and buying changes. ...

iris unveils new regional management structure for Americas May 12th, 2010 iris has announced the introduction of a new regional management structure for the Americas, as it looks to strengthen its capability across North and South America. The team, led by iris’ joint global CEO, ...

It is amazing how the "agency of the future" articles continue to appear.  Mainstream ad agencies like Saatchi & Saatchi are doing spoofs of the last agency on earth, editorials appear in Campaign and Ad Age, and Forrester talks of the Great Race to the...

A few months ago I posted and circulated some work out of Sweden (Bonnier) and the UK (BERG) that was presented as a prototype for the next generation of magazines.  Then everyone went tablet crazy at CES, the iPad launched and now Wired has released...