Author: John Baker

There is a lot of talk of Digital Media these days.  Urban trend spotters call out the growth of iPads and smart phones and Minority Report outdoor displays that great you by name.  Newspaper owners and TV networks are in a panic about digital pennies...

Innovative media always tends to have higher click-through rates when it first launches.  E-Mail and banners dropped from 2% to .02% response rates.  Remember when a fax guaranteed being placed on a business person's desk?  Maybe not, but regardless it isn't surprising, people are curious...

Interesting to see this article on IPG's Media Lab.  We've been pitching dynamic advertising and targeted communications for years.  As Brian Monahan points out later in the article, it isn't the technology that holds up implementing these ideas, it is how Madison Avenue (and clients)...

This is a great example of how branded content, well executed, can grow bigger than a marketing campaign and generate real revenue back to the brand and agency.  Great work iris!Channel 4 to air Sony Ericsson mobile programme By Sara Kimberley, campaignlive.co.uk, 29 July 2010,...

I've been a big fan of the TED conferences for a bit -- we host "MiniTEDs" with the digital team in London (credit to Tori Winn) and we bought the stream to the first Oxford TED conference and dedicated the Fishbowl conference room to it...

Looking for something to make you next big event or product launch memorable?  Don't hire jugglers or Elvis impersonators, hire this guy.Amazing use of robotics as body enhancement prosthetics or near reality demonstrations.  Or leave the works exposed and get amazement for the Di Vinci-like...