It is a great time to be alive if you love technology. In fact it is a great time to be alive even if you don't love technology because the folks that do love it keep pushing the envelope which means the early and late...
Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world. If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack...
Interesting to see a new corollary to the client Team approach, it is WPP product Alliance. Supply-side meets Demand-side. Since we truly can create teams across agencies when clients need them, so why not package them up that way? WPP, the world’s largest communications services group,...
Wow, The Social Media Insider retires! It is hard to believe we worked together in 1999 at Organic but I remember it. This column does a great job of putting all of that time in perspective. Incredible to think that in just 2008 MySpace was still...
I'm going to blog this just so I don't forget it. Commentary Developing a global digital strategy How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. October 2014 | byGail Horwood I joined J&J Consumer Companies about four years...
Hard to believe it was over 2 years ago that we pitched the KITKAT Global Social work and everything that has followed. From "Break from Gravity" to "Android KitKat" to this piece here. Really shows what having the right team and the right approach can do with the...
As much fun as it is to talk about moving big brnad dollars to digital channels, I think the real proof is when we do it. There has been great examples on Macy'szyrtec and J&J's Zyrtec but we still don't have the big digital campaign that goes...
Just completed a panel moderating how to sell in new platforms and analytics packages to big marketing organizations. Great session, good comments and questions from the audience. Of course the biggest question? When do we stop putting all of our money into traditional TV, print and...
Had the opportunity to speak at the Mobile Media Summit at Mobile World Congress event in Barcelona. It was a fun panel with some good questions from the audience. I wrote up a more glib review of it for JWT on our blog, below. Did Mobile Video...
Did or will? Or we will see.Mobile Media Summit @Mobile World Congress on Tuesday, February 25th held at Fira Montjuic – Avinguda Reina Maria Christina. 08004 Barcelona, Spain.Your panel: “Did Mobile Video Kill the TV Star?” begins at 2:25PM. Please be on site at least 1...