Shops Stand to Lose in Digital Revolution November 14, 2007 By Brian Morrissey Agencies have the most to lose in the new digital order, even more than broadcasters, per industry leaders surveyed by Accenture. NEW YORK Changing consumer habits, driven by the shift from analog to digital...
It is hard not to intrinsically believe our entertainment will come across the web before too long -- everyone is moving there from the BBC to ABC to Al Gore with Current TV. The question everyone asks is will it be any good? As much...
Richard Wheaton from Neo@Ogilvy here in London talks about heading to a world where "all media is served." It is a great idea and really highlights why we all must get our technical skills up to take advantage of it. My analogy is...
This is a piece I wrote for the IAB Engage Conference Handbook: The Future of Marketing? “The advertising industry is passing through one of the most disorienting periods in its history … More people are rejecting traditional sales messages, presenting the ad industry with big challenges....
"All marketing will be digital sometime in the next 10 years" --Steve Ballmer, CEO Microsoft, BusinessWeek, Oct 2007 Great quote for people in our industry and one that I think everyone fundementally believes. It is interesting that in response to a threat to traditional software revenue, one...
This past week we ran our digital thought leadership conference, Verge, and I hosted the third section of the day, Engage. It was a great full day and amazing how a little controversy and case studies go together well. Bob Garfield appropriately stressed the degree...
Blogging may have become a bit like start-ups in 1999 where everyone seems to have one and if anyone mentions the word it at a dinner party everyone rolls their eyes and runs for the bar. Is it narcissic verbosity? I couldn't disagree more and...
It is a common theme in the traditional advertising world, and direct marketing world, and sales promotion world that creatives come in sets of two. Art Director and copywriter. They work as a team, are hired as a team and even move agencies...
Sorry for the delay in following up the post -- been on holiday chasing big waves off Vlieland and Terscheling. George calls out that the majority of the Japanese sites are actually over ranked because of spam links. Be interesting to investigate. But even with more people...
