Author: John Baker

This is a video -- or rather an ad in fact -- that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration. What is more amazing is that...

They say blogs are written for the blogger -- I know I'm working too much and neglecting my blog when all I have is "ego posts." That said, if you get an ego moment might as well share it. Marketing Direct...

This is an email George sent around the other day that is a classic collection of links cranked out as a "last thing before I run" e-mail. Amazing set of links around only one subject -- imaging. Not that I'd recommend missing the Porter on...

In classic fashion in the first week you start a new job, there is a pitch. Can't say it was a wholly digital pitch but it was more then digital in parts. And we won which is always great. It was also a case of seeing the power...

Throughout agencyland everyone is talking about what replaces the 30-second spot and standard print advertising to build awareness for brands, and for many marketers it is events and "experiential installations." While it is difficult to reach 2 million people with a festival, Innocent managed to get...

They say blogs are all about the blogger -- and in fact sometimes it is true.Teams been talked to, clients notified, internal announcements made and the press release sent out. And of course George got it out on his blog, as you'd...

Campaign today announced OgilvyOne has be awarded DM Agency of the Year for the first time in its history.It's a good thing and given how important digital marketing has been to the British Airways win, an indication of how important having a real interactive capability...