Author: John Baker

One of my favourite topics is the increasing complexity of media planning and how it is moving towards a search model where it literally is no longer planned in campaigns.  Basically the sophistication of what ad is served where gets so complicated it can only...

There were a couple of stories recently that remind me why we all have to understand Search. Search Marketing is Marketing 2.0 on steroids.  It is not just the auction process or sponsored links or automated bid management, it is all of it and the fact...

The latest announcements on the tech front are almost like watching a tennis game.  Just when you thought it was safe to forget about Technology for a day or two, it keeps coming. Start a week ago. Microsoft launches Bing -- a search engine that has...

This will be an interesting one to see, how Google's Wave application or platform is adopted. It is ambitious. On it's surface the screenshot makes it look like some form of new social network, and that is where it could be end up. But...

Just watched an interesting presentation on augmented reality which must be the next big thing that we will all get to have lots of fun with in the next few years.  For those of you who don't know it, the poster child is the GE...