Author: John Baker

Software has always promised to drive organizational change.  And most of the time it fails because human behavior is the achilles heal of digital transformation. For SMEs, HubSpot delivers on addressing human behavior first.  It makes a bold promise to track all of a sales team's...

On our vacation a couple weeks back, I asked the kids if they would like to make a movie. Alex had found Google Playground on my phone, of course, and decided to use the fox as the main character in his movie.   [embed]https://www.youtube.com/watch?v=P4XqBXmHYHw&t=57s[/embed] ...

We all know that if we give our kids our phones they will disappear into YouTube.   They also click through applications like the camera with wild abandon and find features you'd never think they would find.   On our vacation a couple weeks back,  my son Alex had...

After 9 years with WPP, I'm happy to let everyone know I'm leaving Mirum. It is only when you stop taking the train into NYC, or a car to JFK, that you realize how much time and energy you spend working. That said, Mirum has been...

There were a lot of things Mom did and did really well. But I don’t want to talk about the gardening or the painting, the travel or the photography — I want to talk about something quite small that is actually really big — how she...

Macy: The first time I met Nan-Nan I was three weeks old and she came for Easter. From that moment on, I remember her coming to visit us, always interested more in our latest activities than talking about herself.  She loved to talk with us about...

Patricia Barry Baker, devoted mother, artist, avid gardener, and lifelong learner, passed away peacefully in Portland, Maine last Saturday morning, May 19. She was surrounded by immediate family in the last few weeks of her life. She was born in Boston in 1931, was raised in Brookline, Massachusetts and spent...

[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...