Sep 2019 Enjoying the Power of Great Software
Software has always promised to drive organizational change. And most of the time it fails because human behavior is the achilles heal of digital transformation.
For SMEs, HubSpot delivers on addressing human behavior first. It makes a bold promise to track all of a sales team’s activity, linking it to a personalized marketing program and providing a ton of people friendly functionality to drive adoption.
It is credit to the team at HubSpot that a simple interface can pack so much functionality. But more importantly is the fact that it works so consistently.
But the real power isn’t the ability to trigger emails or alerts to sales teams, it is the ability to drive real digital transformation by enabling the whole team to work across silos, leading with digital engagement and implementing personalization.