Jan 2017 CES – Thinking about Maker Culture
Had the good luck to go to CES this year. Like two years ago it is a big, big show, but I think I like it more after this trip. Not so much for the booths–although walking the floor with a good friend in from the London private equity scene was fun–it is more the clients and WPP teams that are there.
You can’t compete with LG or the new Chinese brands like LeEco, but you can have some really productive conversations and everyone is primed up thinking about technology and innovation!
Electronics at CES 2017? More like maker culture, actually.Our CMO John Baker covered a lot of ground at the tech world’s biggest event last week, and shares how innovative brands are the brands diving into maker culture.