Oct 2014 Kit Kat Social – The biggest real-time marketing hit for us yet
Two days after KitKat jumped into chatter around Apple’s #bendgate on Twitter with a cleverly-composed tweet, the candy brand’s post has now eclipsed Oreo’s real-time marketing reign.
Toward the end of the day Wednesday, chatter on Twitter started picking up around the news that Apple’s iPhone 6 was bending in people’s pockets, with the #bendgate hashtag.
According to sources, KitKat then decided that it needed to get in on #bendgate because of the alignment with its “Have a break, have a KitKat” slogan. Within 30 minutes, sources said, the brand whipped up an image of a candy bar snapped into a 45-degree angle with a piece of pithy copy and sent out the tweet.