Mar 2014 Did Mobile Video Kill the TV Star? MWC 2014 Panel
Had the opportunity to speak at the Mobile Media Summit at Mobile World Congress event in Barcelona. It was a fun panel with some good questions from the audience. I wrote up a more glib review of it for JWT on our blog, below.
Did Mobile Video Kill the TV Star?
March 3, 2014 • by John Baker
John Baker has worked in interactive marketing for almost 20 years. He is now the President of dotJWT, a global program dedicated to driving digital growth for companies acquired under the JWT umbrella.
Earlier this week I was asked to speak on a Mobile Media Summit panel at the Mobile World Congress in Barcelona.
The subject was Did Mobile Video Kill the TV Star?
No question the Buggles had it right: Video Killed the Radio Star. When television emerged as the dominant broadcast medium in the 1950s,the radio guys were fighting with one arm tied behind their back.You need a hell of a voice to enrapture people when they are being seduced by super charismatic people working full screen video with bright smiles and perfectly timed hair flicks.
But mobile video? With its smaller screen and distracted audience? Can mobile video take down the Kardashians, Jeremy Clarkson and Yang Mi?
– See more at: JWT.com/blog